Kolynos is the name of a mouth care product created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995.
This brand was very popular in the thirties and forties, and sponsored several well-known radio programs, including Mr. Keen, Tracer of Lost Persons. See.
Although now unavailable in the US, this brand remains strong in Latin America, and is also produced in Hungary. In Brazil, for example, Kolynos is the second best-selling brand, after Colgate himself. Due to antitrust concerns at the time of the acquisition, Colgate-Palmolive agreed to suspend the marketing of Kolynos branded toothpaste in Brazil for several years. However, Colgate-Palmolive immediately began selling what is essentially the same product, with very similar packaging and marketing, under a new brand named Sorriso ("Smile" in Portuguese), partially transferring great customer loyalty to the new brand. Jingles Kolynos has been written in several languages. In Peru, Kolynos is synonymous with toothpaste and a big smile can be called Kolynos smile.
The Kolynos brand is mentioned in a passage in The Catcher in the Rye (1951) by J. D. Salinger:
Everyone was asleep or out of the house for the weekend, and it was very, very quiet and depressed in the corridor. There's an empty box of Kolynos toothpaste outside the door of Leahy and Hoffman, and as I walk toward the stairs, I keep giving boots with these lambs on.
In the Midnight's Children novel by Salman Rushdie there is a chapter titled "The Kolynos Kid".
This brand is also mentioned in The Black Gang by Herman Cyril McNeile:
By the way, my son, you made your teeth bad until nightfall. You should do better tomorrow. Most of your molar should sit and beg for Kolynos if that is your normal endeavor.
Video Kolynos
See also
- List of toothpaste brands
- Index of dental and dental hygiene articles
- List of inactive consumer brands
Maps Kolynos
References
Source of the article : Wikipedia
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