Infibeam is an Indian Internet and e-commerce conglomerate involved in online retailing, e-commerce software and internet services. The company is headquartered in Ahmedabad, India. This is an online retailer for books, electronics, and cars in India. Infibeam is listed on the Indian Stock Exchange. Started in 2007, the company has offices in Ahmedabad, Delhi, Mumbai and Bangalore, and has a total of 1300 employees. Infibeam launched an e-book reader, Infibeam Pi, Pi2's successor, and media device, Infibeam Phi. Infibeam became the first E-commerce company in India to file an IPO, in July 2015.
Video Infibeam
History
Infibeam was founded in 2007 by Vishal Mehta, a Cornell alumnus and MIT Sloan. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Amazon employees. He funded the company by selling his personal assets rather than choosing for external equity financing. The company started with an initial capital of INR 100-150 million. Infibeam.com started as a car portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', the first e-book reader in India.
Acquisitions
In 2008, Infibeam acquired Picsquare.com, a personalized photo printing website. In 2014, the company acquired Odigma, a digital marketing company, for US $ 5 Ã, million . In 2017, they signed a Memorandum of Understanding (MOU) to acquire DRC Systems, a provider of enterprise ERP solutions and customized software for e-commerce applications.
By 2017, Infibeam has joined CCAVenue, in an agreement that rewards a $ 289 million payment gateway. Also, by 2018 Infibeam acquires a fully-owned Snapdeal subsidiary Unicommerce - Cloud-Based E-Commerce Order Management Software for INR 120 Crore.
More recently, in May 2018 Infibeam Inc. has acquired 100% ownership of Vavian International Ltd. The deal is worth $ 1.17 million, making Vavian International a direct subsidiary of Infibeam Global EMEA FZ-LLC, a subsidiary of Infibeam Incorporation Ltd.
Maps Infibeam
Business
Infibeam's businesses include online retail through its flagship website 'infibeam.com', e-commerce platform software via 'buildabazaar.com', e-commerce 'dhamaal.com' and own branded e-book readers. Infibeam's strategy is described by Forbes as "seemingly opposed to most of the standard models". Company turnover is reported to be INR 10 billion as of November 2013.
Online sales
Infibeam.com, the company's online retail website, sells books, electronics, and lifestyle products. The website has a selection of 12 million products throughout the book, electronics, lifestyle, gifts and media. In 2011, the company established Infibeam Logistics, its own logistics group in major cities in India. In September 2010, infibeam was among the Economic Times's Top 5 Digital Brands in the e-commerce category. Infibeam's acquisition of a very low cost customer base has been recorded as a B-school case study by Ivey Publishing. Infibeam is the only authorized online retailer of iPhones in India. Infibeam maintains a list of bestsellers for books sold on the site. Picsquare.com, owned by Infibeam, is a digital photo printing and personalized gift website.
E-commerce platform
Buildabazaar is a Saas platform built by Infibeam with operations in India and MiddleEast. The company initially expanded its e-commerce platform to build online stores for HiDesign, TTK Prestige and Crossword Bookstores and NDTV Shopping In 2011, the e-commerce platform was opened to everyone through Buildabazaar, allowing users to create their own web store. Buildabazaar was awarded 'The Game Changing Idea of ​​The Year' by The Economic Times at ET RETAIL AWARD 2014. The platform was launched in the Middle East region in 2014. It has 30,000 stores by March 2015.
ThemeJungle
Theme store- ThemeJungle is a subsidiary of BuildaBazaar. It is a conglomeration of various themes purchased under one roof by Infibeam. The website was launched in January 2018 primarily to support BuildaBazaar shops. It is a market of various themes designed by professional designers. Until May 2018, ThemeJungle has uploaded more than 100 free premium themes.
Music streaming platform
Infibeam Digital Entertainment (INDENT), a subsidiary of Infibeam founded in 2012, builds a Music Streaming and Download Platform solution for Music Labels, Brands and OEMs. In 2013, the company builds streaming HD and streaming Sony Music Jive apps on Sony Xperia smartphones.
Digital marketing services
The Company offers Digital Marketing Services through its ODIGMA subsidiary, acquired in 2014. ODIGMA employs 70 people and serves digital marketing campaigns for approximately 400 brands.
Generic top level domain name registry
Infibeam has a license from the generic top level domain (GTLD) '.ooo' provided by the Internet Company for the Name and Number Assigned (ICANN). This launches the '.ooo' domain for trademark holders on September 22, 2014.
Logging aggregation platform
ShipDroid, a logistics aggregation platform launched in January 2015, to provide uniform logistics services for small traders across all courier partners. The platform includes 20,000 code points in 600 cities. This platform allows merchants to choose shipping modes such as surface, rail or air mode and can also choose SLA shipping commitments such as express delivery or regular shipping.
Payments
Infibeam invested $ 8.9 million in the CCAvenue payment gateway in 2016. In February 2017, it announced further investments and a possible merger with CCAvenue. In May 2018, Infibeam Inc. invested $ 1.17 million to acquire a 100% stake in Vavian International Ltd, UAE based payment gateway. Vivian claims to process about 2,500 transactions with a transaction value of AED 2 million.
Marketplace
In August 2013, Infibeam launched the Dhamaal.com e-commerce market in conjunction with CCAvenue. Dhamaal has a choice of 15 million products. The website is built on the Buildabazaar platform, and is also expanded as a brand market along with 50 Indian banks.
eBook reader
Infibeam Pi
In February 2010, Infibeam launched Pi, an e-book reader using E-Ink electronic paper technology. Pi has a six inch screen with eight levels of non-backlit grayscale screen. This device has the ability to play music files, read Word documents and also supports 13 Indian languages. It has an internal memory of 512 Ã, MB, which can store 300 books and supports external memory up to 4Ã,® GB. The device, which is less than 10 millimeters (0.39 inches), weighs 180 grams (6.3 ounces).
Pi2
In 2011, Infibeam launched the second version of an e-book reader and named it Pi2. Pi2 is a touch screen device and has wireless connectivity. It has 2 Ã,/span> GB internal memory and can be expanded up to 32Ã, GB via an external SD card slot. Battery power is claimed to last up to 8,000 pages read. The company has more than 500 thousand e-books in its web store that can be accessed directly from e-book readers via Wi-Fi to buy e-books. Infibeam follow up Pi2 with Android tablet named Phi.
Recognition
In February 2018 Infibeam is distinguished by The Financial Times and Statista as part of the FT1000 Asia-Pacific 2018 High Growth Company. Infibeam ranks 418 among the 1000 FT High Growth Companies in the Asia-Pacific Region.
References
External links
- Official website
Source of the article : Wikipedia
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