Quill Corporation is a US office supply retailer, established in 1956, and headquartered in Lincolnshire, Illinois. It serves more than 1 million small and medium business US customers, with access to over 1 million diverse products. While more than 70% of sales are made online, it also uses a mail order and direct selling model. It is considered to be among the largest direct business-to-business marketplace supplies in the United States, but also sells products in other categories such as technology, cleaning & amp; glassware inventory, furniture, security products and professional medical equipment through its Quill Healthcare unit. Quill is owned by Staples, Inc., and is recognized as their most profitable division, accounting for about 25% of the company's net income. Between 1998 and 2009, Quill grew from $ 500 million in revenues to more than $ 1 billion. It employs around 500 people and has 12 distribution centers, led by its president Sergio Pereira.
Video Quill Corporation
Histori
Quill Corporation is the result of ideas by Jack Miller. In 1956, with a loan of $ 2,000 from the office of Jack's first father-in-law Quill was set up in the back room of Miller's father's poultry shop on Chicago's north side. Initially lacking retail experience, young entrepreneurs rely heavily on face-to-face sales techniques to drive revenue. With the help of Jack's brother Harvey, both developed their marketing strategies to include mail-order campaigns that attract potential customers at discounted and free shipping - turning Quill Corporation into one of the first mail-order companies in the United States. In 1974, Quill reported annual sales of $ 3.5 million. During the early and mid-1980s, the company's revenues reached $ 180 million in 1986. Its mail order business was the most successful in the office supply market, with over 40 million catalogs and leaflets delivered to a customer base of about 600,000 businesses and organizations, and registering more than 9,000 various office supplies and products. In 1996, the company launched the Quill.com website. In 1998, Quill Corporation was acquired by Staples, Inc. for approximately $ 685 million. Jack Miller took advantage of Quill's sales to create the Jack Miller Center.
Maps Quill Corporation
Environmental responsibilities
In an effort to become more environmentally friendly, Quill adds a wider variety of "green" products including paper products, cleaners and breakers, archiving and binding, as well as the launch of their ink recycling program. Since Quill does not have a store location, the company offers a free refund of used cartridges with the ARS/Return label from Quill.com. The program offers QuillCash customers $ 2.00 in QuillCash on every cartridge that they order without a monthly limit, as of December 2015.
Online
The quill.com domain attracts at least 1 million visitors each year in 2008, according to a Compete.com survey. Quill Corporation launched the Quill coupon page in 2014 to help customers find better deals on the site. A blog has also been created, Cafe Quill aims to start small to medium business conversations about workplace leadership, business trends, productivity, and a special section called a good corner to highlight stories about businesses doing great things in the community. Quill Ideas was developed in 2014 to provide a way for their customers to share thoughts and ideas that can make their daydays easier and help improve their experience with Quill. In 2016, Quill has launched its prize program, QuillPlus, with two tiers of membership, blue and gold.
Community
Quill will continue his participation in "WGN-TV's 15th WGN-TV Children's Back Exhibition". An event that Quill has been a part of since 2010. The show provides the necessary fixtures for Chicago schoolchildren. In addition to supplies, there are services like haircuts & amp; eye exams for children as well as food, fun and games. Quill participated and distributed 1,500 backpacks and supplies.
In April 2014, Orlando Magic and Quill partner together to give back the community in Orlando, Florida. Quill bestows Educator Magic this Year, Zach Darnell, $ 10,000 dollars in Quill cash to help Zach buy school supplies for the class and his students. Along with this Quill provides six other teachers, who are considered teachers this month, $ 500 in Quill money throughout the year. In February 2015, Quill again partnered with the Orlando Magic, this time to work together and give back directly to the Central Florida youth. Together, Magic and Quill repaired a computer lab at the James R. Smith Community Center. Quill provides community centers with new tables and all their technological needs such as monitors, keyboards, and computers.
Dunder Mifflin Campaign
In 2011 Quill launched a copy of the Dunder Mifflin paper from the popular NBC sitcom The Office .
It ranks in the top five products sold in 2012. Due to its popularity, Quill adds the Dunder Mifflin brand on a variety of products from sticky notes, to notepads, to storage boxes. Most of the products have special features, Dunder Mifflin that makes it unique. For example, notes allow you to tag if your coworkers are alert, dozing, or do crossword puzzles. This promotion is largely considered a success, as the Dunder Mifflin product line has doubled year by year.
NBC keeps 6% of revenues from Dunder Mifflin sales.
Acquisitions
On April 7, 1998, Staples, Inc. issued a press release showing the plan to acquire Quill Corporation for a purchase price of $ 685 million in a combination of approximately 30 million fixed shares and price variables. This acquisition will help Staples increase its presence in the office product market partly because of Quill's success in the sale of office supplies for businesses, an area that previously accounted for only 20 percent (about $ 1 billion) of Staples' total revenue in 1997. After the transaction, Quill will keep the office its center in Lincolnshire, Illinois, along with its name and management.
In July 2002, Medical Arts Press became a subsidiary of Quill when Staples, Inc. bought a company based in Minneapolis for $ 385 million. Since 1950, Medical Arts Press has been helping health care practices meet their unique front office supply needs. Medical Arts Press brings the largest selection in the archiving industry and general office supplies, 100% government-compliant forms, code books, office furniture, printed patient communications and gifts, ink and toner, breakroom supplies and more.
In addition to the acquisition of Medical Arts Press, Quill also acquired SmileMakers and Hayes Marketing Inc. (HMI). Both provide creative products to help build patient loyalty and promote practice with free stuff, promotional postcards, greeting cards, and more.
Tagline
In 2014, Quill's "A small part of your work is 100% of us." branding campaign launched. In conjunction with the expansion of Quill products, the purpose of this campaign is to show that Quill is a supplier of all business needs products and highlights that they even offer specialty products for retail, foodservice, education, industry and hospitality businesses.
Timeline
- 1956 - Quill was founded by Jack Miller in Chicago, IL
- 1957 - Brother Harvey joins the business and Quill moves to the real first office and warehouse
- 1963 - Quill's first big mail order catalog was introduced
- 1974 - Quill reports annual sales of $ 3.5 million
- 1974 - Arnold joins his brothers in the family business
- 1986 - Quill reports annual revenues of $ 180 million
- 1992 - US Supreme Court case Quill Corp v. North Dakota where Quill takes the position that North Dakota does not have the power to make Quill collect usage taxes from North Dakota customers
- 1995 - Various school supplies added, such as crayons, rulers, audiovisual equipment, erasers, and other items to meet the needs of elementary and secondary school students
- 1996 - Quill.com launched
- 199 - - Quill weathers UPS attack.
- 1998 - Quill was acquired by Staples, Inc.
- 2000 - Larry Morse named President
- July, 2002 - Medical Arts Press becomes Quill subsidiary
- 2004 - Quill was awarded "Circle of Excellence" Platinum Award by BizRate.com (Shopzilla Company) for customer service
- 2006 - Branding campaign "Very fast, very simple" launched
- April, 2006 - "Clips" Quill cock and the official mascot of the Quill's 50th anniversary are "hatching"
- June 23, 2006 - Quill celebrates 50th birthday
- 2007 - Quill is recognized by JD Power and Associates to provide an "Exceptional Customer Service Experience", expanding into 12 distribution centers with 1 add in Denver, Colorado, and reaching 70% of total online sales in Quill. com
- 2008 - Quill launches Green Scene initiative with eco-friendly products and business practices
- 200 - - Quill is recognized for the second year in a row by J.D. Power and Associates
- 2008 - Michael Patriarca succeeds Larry Morse and is appointed senior vice president of Staples
- 200 - - Quill launches ARDC employee layoffs
- 200 - - Quill launches their own YouTube page with the new "Ask Quill" campaign
- 2009 - Quill rebrands to Quill.com and update the tag line to "The best experience in office products"
- 2009 - Quill.com launches a Facebook page and Twitter 'Quillcom' feed
- 2013 - Sergio Pereira replaces Michael Patriarca and is appointed senior vice president of Staples
- 2014 - Quill launches "A small part of your job is 100% of our work." branding campaigns
References
External links
Official website
Source of the article : Wikipedia
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